I Don’t Just Coach Midlife Women
Midlife Women’s Strength Coach – Meet Vanessa Flores
I Am One.
But nothing changed… until I did.
Even when I hit a size zero, I felt anxious, weak, and constantly at war with myself. And when I couldn't sustain it, the binge eating would come, and so would the shame. I lived in a cycle of starting over, again and again, thinking maybe this time it’ll stick.
I got smaller. But I never felt stronger.
For most of my life, I struggled with my body. I grew up watching my mom and sister bounce from one diet to the next, so that’s what I did too.
But more than any title, I’m a woman who knows what it feels like when your body suddenly stops responding… and everything you thought you knew about health, fitness, and food starts falling apart.
Hey, I’m Vanessa Flores, mid-life strength coach, mom of two, and the founder of the StrongHer PeriReboot Method.
I thought thin meant healthy. I thought restriction was strength. I chased every quick fix: cabbage soup diets, juice cleanses, laxatives, punishing workouts.
That’s when I stopped trying to be skinny and started training to be powerful.
It wasn’t about bouncing back, it was about rising forward.
I was in midlife. My hormones were shifting. My energy was gone. I was gaining weight, despite doing “everything right.” And I was crumbling.
In 2020, during the height of COVID, my world cracked open. I watched my dad battle not one, but two terminal illnesses.
The emotional weight of that season was unbearable. I was grieving in real time, all while trying to keep my business afloat, show up for my family, and deal with the chaos happening inside my own body.
The Wake-Up Call That Changed Everything
Then one day, in the middle of it all, I had a moment of brutal clarity: I didn’t want my kids to worry about me the way I worried about my dad.
That realization cut deep, and lit a fire in me.
I knew I had to do more than just survive.
I had to get strong, not just for me, but for them.
StrongHer
PeriReboot Method
Or Start with the Playbook for $47 →
I built the StrongHer PeriReboot Method for women like me, women who’ve done all the “right” things but still feel like their bodies are working against them.
It focuses on strength training for women in perimenopause and menopause, because this season of life needs a different approach.
The ones who are tired of spinning their wheels.
Who are lifting, walking, cutting back on everything… and still feeling tired, bloated, or stuck.
Where we trade the all-or-nothing cycle for real momentum.
Why I Created
I wanted to create a space where women 40+ could stop chasing skinny and start building real, lasting strength. Where we work with our hormones, not against them.
Because this season of life? It’s not the end.
It’s the start of your strongest chapter yet.
I’ve felt that gut-punch when your old workouts stop working… when you’re eating clean, doing “all the right things,” and the scale still climbs.
When your body feels foreign, your energy’s in the tank, and nothing seems to click anymore.
And I know what it takes to come back, stronger, smarter, and more in control.
I don’t just read the research, I’ve lived it.
What Makes My Coaching Different
This is about showing up for yourself, without the guilt, without the grind, and with a whole lot of strength.
Strength isn’t optional. You need it for parenting, aging, stress, all of it.
Your body isn’t broken. It just needs a different approach.
Taking care of yourself isn’t selfish, it’s leadership (and survival).
When moms get strong, families shift. You’re not just getting fit, you’re building a legacy.
You don’t need to hustle harder. You need a plan that actually fits your life.
What I Believe
(The Strong Fit Life Way)
Let’s do this your way, with strength, clarity, and zero BS.
This isn’t about chasing skinny or being perfect.
It’s about building a body (and a life) that feels like yours again.
Kettlebell strength training that builds muscle and energy without beating up your joints
Protein-forward, hormone-smart nutrition, no tracking for life, no extremes
AI-powered tools that personalize your plan, cut through the noise and give you a clear plan.
Honest, no-fluff coaching from someone who’s been in your shoes
Here’s how I coach:
How We Can Work Together
strong start ai audit
An AI-powered fitness check-in that shows you what your body actually needs right now, no guessing, no fluff, in minutes!
Discover you current strength stage, and discover what to focus on next
Free Strong Start (Free) Audit
01.
Wherever you are, there’s a stronger next step waiting for you:
POWERED
BY AI
Strong fit playbook
The Strong Fit Playbook
02.
A personalized 30-day strength + nutrition AI plan based on your goals, hormones, and life. Realistic, doable, and built to fit into your routine.
Think of this as your midlife strength check-in.
POWERED
BY AI
StrongHer PeriReboot Method
COACHING
03.
High-touch coaching for women 40+ who are ready to ditch the diet cycle, over the guesswork and ready to get strong, lose inches, and energized for good.
This is the full experience, kettlebell training, smart food strategies, and coaching that meets you where you are.
An AI-powered fitness check-in that shows you what your body actually needs right now, no guessing, no fluff, in minutes!
Discover you current strength stage, and discover what to focus on next
PeriReboot Method →
[Full Support. Real Strength. Long-Term Results.]
[Your Personalized FREE Midlife Strength Audit]
[A 30-Day DIY Plan Built for Midlife Strength]
POWERED
BY AI
A personalized 30-day strength + nutrition
AI plan based on your goals, hormones, and life. Realistic, doable, and built to fit into your routine.
Think of this as your midlife strength check-in.
[A 30-Day DIY Plan Built for Midlife Strength]
[Your Personalized FREE Midlife Strength Audit]
POWERED
BY AI
PeriReboot Method →
[Full Support. Real Strength. Long-Term Results.]
High-touch coaching for women 40+ ready to ditch the diet cycle, overcome the guesswork, and build lasting strength, confidence, and energy.
Kettlebell training, smart food, and coaching built for your midlife body.
[Your Personalized FREE Midlife Strength Audit]
[A 30-Day DIY Plan Built for Midlife Strength]
PeriReboot Method
[Full Support. Real Strength. Long-Term Results.]
And you don’t have to figure it out alone. I’m walking this path with you.
Founder of The Strong Fit Life
Vanessa
A Final Note from Me to You
This whole strength thing? It’s not just about workouts or weight loss.
It’s about changing the story, for you, and for the women who come after you.
We’ve spent way too long being told to shrink, quiet down, and just “accept” the changes that come with age.
Nah. I’m not here for that, and I know you aren’t either.
We’re writing a new narrative. One where we’re lifting heavy. We’re getting loud. And we’re doing it on our own terms.
