I Don’t Just Coach Midlife Women
I Am One.
Midlife Women’s Strength Coach – Meet Vanessa Flores
Hey, I’m Vanessa Flores, mid-life strength coach, mom of two, and the founder of the STRONGher P.E.R.I-Reboot Method.
But more than any title, I’m a woman who knows what it feels like when your body suddenly stops responding… and everything you thought you knew about health, fitness, and food starts falling apart.
For most of my life, I struggled with my body. I grew up watching my mom and sister bounce from one diet to the next, so that’s what I did too.
I thought thin meant healthy. I thought restriction was strength. I chased every quick fix: cabbage soup diets, juice cleanses, laxatives, punishing workouts.
I got smaller. But I never felt stronger.
Even when I hit a size zero, I felt anxious, weak, and constantly at war with myself. And when I couldn't sustain it, the binge eating would come, and so would the shame. I lived in a cycle of starting over, again and again, thinking maybe this time it’ll stick.
But nothing changed… until I did.
The Wake-Up Call That Changed Everything
In 2020, during the height of COVID, my world cracked open. I watched my dad battle not one, but two terminal illnesses.
The emotional weight of that season was unbearable. I was grieving in real time, all while trying to keep my business afloat, show up for my family, and deal with the chaos happening inside my own body.
I was in midlife. My hormones were shifting. My energy was gone. I was gaining weight, despite doing “everything right.” And I was crumbling.
Then one day, in the middle of it all, I had a moment of brutal clarity: I didn’t want my kids to worry about me the way I worried about my dad.
That realization cut deep, and lit a fire in me.
I knew I had to do more than just survive.
I had to get strong, not just for me, but for them.
That’s when I stopped trying to be skinny and started training to be powerful.
It wasn’t about bouncing back, it was about rising forward.
Why I Created
STRONGher P.E.R.I-Reboot Method
I built the STRONGher P.E.R.I-Reboot Method for women like me, women who’ve done all the “right” things but still feel like their bodies are working against them.
It focuses on strength training for women in perimenopause and menopause, because this season of life needs a different approach.
The ones who are tired of spinning their wheels.
Who are lifting, walking, cutting back on everything… and still feeling tired, bloated, or stuck.
I wanted to create a space where women 40+ could stop chasing skinny and start building real, lasting strength. Where we work with our hormones, not against them.
Where we trade the all-or-nothing cycle for real momentum.
Because this season of life? It’s not the end.
It’s the start of your strongest chapter yet.
What Makes My Coaching Different
I don’t just read the research, I’ve lived it.
I’ve felt that gut-punch when your old workouts stop working… when you’re eating clean, doing “all the right things,” and the scale still climbs.
When your body feels foreign, your energy’s in the tank, and nothing seems to click anymore.
And I know what it takes to come back, stronger, smarter, and more in control.
Here’s how I coach:
Kettlebell strength training that builds muscle and energy without beating up your joints
Protein-forward, hormone-smart nutrition, no tracking for life, no extremes
AI-powered tools that personalize your plan, cut through the noise and give you a clear plan.
Honest, no-fluff coaching from someone who’s been in your shoes
This isn’t about chasing skinny or being perfect.
It’s about building a body (and a life) that feels like yours again.
Let’s do this your way, with strength, clarity, and zero BS.
What I Believe
(The Strong Fit Life Way)
Strength isn’t optional midlife women. You need it for parenting, aging, stress, all of it.
Your body isn’t broken. It just needs a different approach.
Taking care of yourself isn’t selfish, it’s leadership (and survival).
When moms get strong, families shift. You’re not just getting fit, you’re building a legacy.
You don’t need to hustle harder. You need a plan that actually fits your life.
This is about showing up for yourself, without the guilt, without the grind, and with a whole lot of strength.
How We Can Work Together
strong start ai audit
01.
Free Strong Start (Free) Audit
Discover your current strength stage, and discover what to focus on next
A 5-minute AI-powered fitness check-in that shows you what your body actually needs right now, no guessing, no fluff, in minutes!
Get My Strength Snapshot™
Wherever you are, there’s a stronger next step waiting for you:
POWERED
BY AI
Strong fit playbook
02.
The Strong Fit Playbook
Think of this as your midlife strength check-in.
A personalized 30-day strength + nutrition AI plan based on your goals, hormones, and life. Realistic, doable, and built to fit into your routine.
BY AI
Get My Personalized Plan FOR $47
Get My Personalized Plan FOR $47
03.
STRONGher
P.E.R.I-Reboot Method
COACHING
This is the full experience, kettlebell training, smart food strategies, and coaching that meets you where you are.
Personalized coaching for women 40+ who are ready to ditch the diet cycle, over the guesswork and ready to get strong, lose inches, and energized for good.
Apply for THE StrongHer P.E.R.I-Reboot Method
The Strong Start
[Your Personalized FREE Midlife Strength Audit]
Discover your current strength stage, and discover what to focus on next
A 5-minute AI-powered fitness check-in that shows you what your body actually needs right now, no guessing, no fluff, in minutes!
BY AI
The Strong Fit Playbook →
[A 30-Day DIY Plan Built for Midlife Strength]
STRONGher P.E.R.I-Reboot Method →
[Full Support. Real Strength. Long-Term Results.]
[A 30-Day DIY Plan Built for Midlife Strength]
A personalized 30-day strength + nutrition
AI plan based on your goals, hormones, and life. Realistic, doable, and built to fit into your routine.
Think of this as your midlife strength check-in.
[Your Personalized FREE Midlife Strength Audit]
BY AI
[Full Support. Real Strength. Long-Term Results.]
STRONGher P.E.R.I-Reboot Method →
STRONGher P.E.R.I-Reboot Method
[Full Support. Real Strength. Long-Term Results.]
High-touch coaching for women 40+ ready to ditch the diet cycle, overcome the guesswork, and build lasting strength, confidence, and energy.
Kettlebell training, smart food, and coaching built for your midlife body.
[Your Personalized FREE Midlife Strength Audit]
[A 30-Day DIY Plan Built for Midlife Strength]
Founder of The Strong Fit Life
A Final Note from Me to You
This whole strength thing? It’s not just about workouts or weight loss.
It’s about changing the story, for you, and for the women who come after you.
We’ve spent way too long being told to shrink, quiet down, and just “accept” the changes that come with age.
Nah. I’m not here for that, and I know you aren’t either.
We’re writing a new narrative for midlife strength. One where we’re lifting heavy. We’re getting loud. And we’re doing it on our own terms.
And you don’t have to figure it out alone. I’m walking this path with you.
Vanessa
